I’ve been one of those hollering that content is not the end point and is not for passive consumption. Content is for starting a conversation! Michelle from Forrester infected me with the term – conversational content. Other call it ‘social currency’ or ‘object-centered sociality’.
The social networking services that really work are the ones that are built around objects.
You’re right, Jyri wrote an excellent piece on this and he’s pointed me to a couple of other sources. For more on Social Currency see Douglas Rushkoff (for example, in The Feautre). Very interesting concepts that will gain ground in the years to come in business contexts, I think.
Have fun with Sensor! I’d love to hear more as it rolls out.
Ate breve!