Another interesting tid-bit from Ovum’s report (Next-generation devices: the impact of convergence) got me thinking – that mobile devices are starting to over-serve the user. Indeed, most folks I know who use any device only use a small fraction of the device’s functions, mostly because they are satisfied with what they do know of the features and aren’t seeking more. In our (power techno-weenie) eyes, we think it’s ignorance. I’ve learned that it’s just that there is no compelling desire to search further into the device’s features.
But, here’s the kicker – Ovum thought of these features in terms of price. Say that there are 5-10 € of unused features on every phone out there. That’s about, oh, 5 billion € of unused features.
So, next time you read a Russ Beattie post on all the features and apps he uses on his phone, remind yourself – he’s not just not the average user, he’s way off the curve on typical use (see some comments of mine here).
Will devices focus on single features or keep growing multiple mega-features? Are we over-served by mobile devices? How will that affect new device sales that manufacturers depend upon? Should we just make simpler devices instead of ovewhelming users with new features every few weeks?
i think a lot of it is due to lack of communication about the functions. during my exhibitions people really enjoyed to learn about how to use the phone. but you have to physically show them. it’s like they are afraid to make a mistake and poof! gone info phone dead!
hey! talking about lifeblog here charlerooo:
http://www.autoroot.com/photos/albums/anina/AninaReloaded.sized.jpg