So, make a really cool UI to some useful info that folks want and use it also as a marketing tool.
Nothing wrong with that, except that, a Symbian app is very expensive to make – in the 10s of thousands of euros, assuming you find a developer who understands what you are doing; and a Symbian app only runs on a small section of the market.
Why not spend that money on a simple SMS or browser based campaign or info service? You can then reach the almost all phone users. And spare me the smartphone user studies. Their higher use will never be greater than the combined use of all the other phones.
Hello! SMS, browser, and voice still have a way to go.
Link: MobHappy: Marketing Through Mini Applications.
I saw an article last week talking about how British Airways was offering a London guide application for mobile phones as part of its latest campaign to get people to visit London. I downloaded the application to check it out, and the content, as you might expect, isn’t great. But I really like this concept.
Just use SMS!
I hope you will excuse the blatant self-promotion, but Go Test Go creates educational and entertaining quizzes for Java enabled phones. Our unique approach to creation (single MIDP 1.0 codebase, but maintaining rich functionality) and distribution allows advertisers interested in providing valuable branded content packaged as a multiple-choice quiz with detailed feedback, very cost effectively. For promotional (read freely available – we also have controlled access options through one-time passwords) purposes our license fee is $500 US one-time for creation, and $500 US per month for hosting/distribution through our easily accessbile domains http://gtg.mp or http://4my.mp. That’s less than covering most individual country’s shortcode fees. Our own efforts are concentrated on mass-market mobile learning (test preparation), but our quiz engine provides a great platform for trivia, personality tests, IQ tests and more.
If an advertiser has the content, their mobile application could be up and available globally to subscribers of open carriers in a matter of days.
A good example is the promo piece we created for Learning 2005 available for free from http://gtg.mp under Featured quizzes.
All the best.