I’ve been lurking about, watching Marc Canter talk his thing – micro-content publishing, Web 2.0, OpenMedia, and so on – for a while now. I had this feeling that I was seeing parts of a whole that I couldn’t understand or that was never fully explained to me.
Well, I don’t know how long it’s been there, but a quick trip to BBM’s web pages spells it all out in pretty colors – Digital Lifestyle Aggregators.
DLA’s are the way it’s all going. And he’s got Mobile right there! Way to go! Oh, and Russ B is on the board of advisors. Coolio, as Marc would say. And something tells me Marc is thinking of mixing and matching everyone, rather than the way portal have been, where it’s only about them (go see Google’s Picasa app). Sure, all-in-one is great for the general newbie, but if you already have a few of these elements in place, you’re locked out or have to painfully migrate.
But, now I’m sort of caught up and it all fits and goes even further than I hoped. This is gonna be great.
Link: BROADBAND MECHANICS 2005.
MOBILITY
Take all of the four previous areas and make them available everywhere. That’s what digital lifestyle aggregation is all about.
In many ways the final mile of getting digital data into and out of the home may be solved by wireless technology. So mobile services could also become our main artery onto the Internet and world of on-line media.
It’s obvious that “anything, anytime, anywhere” means mobility is essential.
Mobile devices will soon be in the hands of over half the world’s population. Integrating not only gateways, but also mobile driven applications and services into DLAs, is going to be a key differentiator moving forward.
So when you mix people and social networking, media and devices, content, communications, and mobility—and add our magic sauce—then, poof, it’s a DLA: value-added, revenue-generating, cost savings, products and services for our clients and their customers.
