In my recent trip to Brasil, I met with some of the leading Latin American media companies. It was impressive how much they took to blogging. One thing I noticed was that a few of them had separate photoblogging (usually for the mobile) and text blogging.
Here’s UOL’s text-based blogs. Here are their mobile blogs (and mobile access!).
I was a bit put off, since I keep saying that blogging is blogging, whether you do it from a phone or a PC. But, these guys taught me a small something.
By having different versions of blogging – mobile or fixed, both for posting and viewing – you are able to actually segment the offering and also segment the marketing so that you better serve and inform the customer. What this tells me that it might just be that folks who like posting have their preferences and usually keep it that way.
This makes sense. You’ve got folks who just use Flickr for the photosharing, then you have the folks who use TypePad for text blogging and light photosharing.
TypePad has started segmenting their offering by providing mobile-multimedia-friendly templates and text-friendly templates. I have already figured out a bunch of things TypePad should do to be more mobile-friendly, but I keep thinking in terms of the whole TypePad service. This last tip from Brasil helps me understand what kind of segmentation can be done and how far to be able to better serve the different type of bloggers.
