Some interesting data on word-of-mouth. Anyone who knows me, knows I’m really big on WOM – it’s what I did in the past year.
But, thinking a bit, I am really also advocating companies participating in the conversation of the community they sell to and work with. Might WOM also be extended to include how the company interacts with its customers? Instead of WOM being about (in the end) selling a product, might it not be the way to do all your business?
Link: Church of the Customer: The science of word of mouth.
In our last podcast, we chatted with Dr. Walter Carl, an assistant professor at Northeastern University who is researching organized word-of-mouth programs and whether they alter the medium’s natural ecosystem.
BzzAgent provided Walter with a big chunk o’ data to study and today, the company released some of his findings in a six-page whitepaper. (We’re mirroring the 229kb PDF here.)
