Without a marketing background, I understood this instinctively.
Link: gapingvoid: we want to be part of something.
Like I said, it’s all about Outreach. It’s about wanting to be part of something interesting, something larger than the actual product.
If I had had more time with Lifeblog, I just might have been able to have a case study to convince the mass marketeers in the rest of my company the value of participatory, conversational, personal outreach. In any case, it is amazing how far we got with what little we did (and spent). I even managed to get the flywheel going so that the conversation could keep going for many more months (still is!) after I was bumped and the Lifeblog team stopped talking.
