Link: MobHappy: Top 10 Business Uses of SMS — How Dull.
Okay, it’s great that companies are adopting SMS, but is anybody doing anything interesting? The vast majority of these are simply voice call or e-mail substitutes.
Yes, all these services (actually, since they are so identical, I really only see one service) are dull because they are all passive – no real communication involved. Just this week I’ve said numerous times that we should challenge ourselves to create SMS-focused services, or at least services that take advantage of SMS as a quick, cheap, ubiquitous, and easy communications channel. I’ve been using a ton in the past five years and the few that converted to browser-based have become worse in many ways.
After voice, SMS is still the most used service on mobile networks. Additionally, folks understand it. I’ve seen a few new SMS-based services (can you say Dodgeball?) and I myself have a few in my head that I’d love to specify some day when I have the time.
Wake up guys! Forget fancy software platforms like Java or Symbian. Go for Simple – create compelling SMS services!
