I’ll be giving a talk in London on the 11 October

Not at all related to mobile stuff, I’ve been invited to relate my experiences in the non-traditional ways we marketed Lifeblog. I’ll probably zip in and out, but let me know if you want to meet up with me and I’ll adjust my schedule accordingly.

Link: New Media Knowledge – Online Marketing at the Crossroads (Latitude with NMK).

The claim that the “customer is king” may have rung hollow in the past, but in the new always-on internet world, it’s truer than ever.

The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing.

In the age of what The Economist has dubbed the “empowered consumer,” how will you have to change your company’s approach to online marketing? With industry giants such as Saatchi & Saatchi’s Kevin Roberts proclaiming that “Everything we used to do, everything we used to know, will no longer work,” and the ownership of brands changing hands from marketing departments to consumers, find out how you can take the right turn at the crossroads and make the empowered consumer your most valuable brand evangelist.

Who Should Attend:
Suitable for marketing directors, brand managers, business development directors, agencies and businesses, and anyone who wants to lead their business successfully into value-for-value online marketing.

This half-day event will focus on the key issues and developments that are changing online marketing from its very foundations.

Good ol’ Niel McIntosh from the Guardian will be there with me, too.