Related to an earlier article I wrote on the near suicidal changes in the Palm brand.
Now, Sprint has decided to totally revamp their brand after the Nextel acquisition. Uh, now the brand has no connection to either Sprint or Nextel. I find this to be brand suicide.
Not only that, the logo which harks back to the pin drop campaign of early Sprint days, looks like the Amtrak logo (also a relatively new look for Amtrak – d’oh!).
What do you think?
Sprint is now Yellow!
Is that the Sprint pin falling the other way there or what?
