Link (via Hugh): think jose: What is your personal brand? – think about it….
The Global Microbrand is so much more than being self-employed or even putting yourself on the web. It is all about finding the one thing that makes you dramatically different, that one story that you can tell better than any one else. The beauty is that we all have that power to do one thing really well and gather an audience that is looking to hear that story.
Basically, the little guy (or gal) can now easily reach a global audience.
Thanks for the link =)
“Basically, the little guy (or gal) can now easily reach a global audience.”
I totally concur with that.
It also begs the question to every “little guy” who isn’t reaching a global audience, Why not? What’s stopping you?
There’s no law saying your schtick has to beglobal. I just believe, having been victim to more than one local economic downturn in my time, that having a global reach is preferable to not having one.
Thanks also for the link… and I wonder what the world would look like if everyone had a global microbrand. Would we return to a community based system as opposed to the industrial antiquated machine that still rules most of our lives? Food for thought. And as my grandmother used to say, “It’s better to be known for something by a lot of people than not.” Or it was something like that, I think.
Seriously cool stuff you got going on here.
Thanks
Jose
brandchannel.com on: Niche Brands in Consumer Goods Market
Hmmm, a Global Microbrand, maybe? Link: brandchannel.com | Niche Brands in Consumer Goods Market | branding and marketing portal | brand | brands | branding. It is important to find a niche, says Dolak, and he argues that the days
Helping people ID a unique offering and strategic career plan, I can’t agree more with this topic. Competition (especially for commodity positions) is getting harder and collaboration more important. One needs to stay top of mind as an expert. Not just when looking for a job or new project. Ongoing strategies – like you seem to be doing!