I’ve got an article on WINKsite coming soon. But, you can read about them here, too.
A few weeks ago Warner called in Wireless Ink to help glue together branded content, ringtone partners, and audience generated social media into a single portal and and make it available to fans on their mobile phone. "Any device", they said. "Any carrier. No multiple versions of apps to distribute, download and install." They simply wanted to push fans to a single address – as cleanly and neatly as possible. Wireless Ink provided Warner with a platform to publish content, a layer that connects a variety of social media, and a persistent mobile space to point live-venue and SMS marketing promotions. The whole process took approximately 15 minutes. Did I mention they needed it quick?
