I spent the previous week in San Francisco meeting some really smart folks. One thing I did was listen closely to what they were doing and what they wanted to achieve.
Of course, my mind was in ‘mobile’ mode, so I kept asking if we, Nokia, provided any value if these guys were already so web proficient and could easily (at least to me) mobilize their services.
The answer, that surprised me, was that we have a much better idea as to what mobile device users do, better access to user and market information, and better understanding of the technologies involved. In contrast, most small web companies do not have the resources to learn all this stuff that we take for granted, and they fear spending money and time on a project that looks good by is seriously faulted.
Jan Chipchase is part of a group at Nokia that does this cool research and analysis into behavior. Check out his site for interesting insights into how and why people do what they do.
Link: Jan Chipchase – Future Perfect: Why do People Carry Mobile Phones?.
Why do people carry phones?
Why do people carry what they carry?
And if we can understand why, how can we use this knowledge in the design of future products, applications and services?
Hey their should be more information. Michelle.