The Primate gets it – think how the person uses it in a mobile environment, integrate it into the Mobile Lifestyle.
Link (via m-trends.org): The Pondering Primate: Mobile Search Is Really Mobile Info.
For starters, everytime we hear the phrase "mobile search" let’s replace it with "mobile info".
…
For 6 months I carried a notepad and I wrote down every info request I
would like answered using my mobile. I asked people on the street "what
info would you want from your mobile phone?". The answers are
invaluable to the right people.
