Link: Musings of a mobile marketer: What is mobile marketing?.
Whenever I meet someone new and I tell them what I do for a living, they usually assume one or both of the following:
1. That mobile marketing is sending junk text messages to get people to subscribe, unwittingly, to a mobile content subscription service. Ergo, mobile marketing is bad.
2. Mobile marketing = marketing using SMS (text messaging)Neither assumption is true so this is my lowdown on what mobile marketing includes. This is a long post so bear with me.
