There’s a new guy here, Richard, who has a telecoms background (incidentally, heavy on the SMS side, so I picked his brain there, too – thanks Richard!). We had a wonderful day yesterday talking for hours on various things related to what we are working on and other tangential and parallel and absolutely unrelated things, such that the ideas will be spilling over into here over the next few weeks.
One things were were talking about was MVNO (Mobile Virtual Network Operators). I was lamenting that everyone, including the MVNOs, were targeting teens and young adults. We then were discussing how baby boomers are joining the seniors, how they have a ton more money to blow than teens, and how they are more into spending the money now than save for very old age.
Hullo! Isn’t that a market waiting to be exploited?
But, instead, device manufacturers want to make stupid devices for stupid people and label it ‘senior’ and service providers are chasing teen booty.
Richard then pointed out Saga, which is this big service provider for the over 50 crowd. They have a magazine, deal with insurance and travel, radio stations, and other neat things.
D’oh. Perfect brand to have an MVNO for seniors.
Think of it: Good devices (I have ideas here). Customer support to help get over the initial technological hump (boy do I have anecdotes there). Simple plans for humans to understand and that fit the senior lifestyle. Access to relevant mobile content and communities.*
Ah, that’s something.
Maybe the AARP could also get into it.
*Hmm, second business idea of the day. Interested? Anyone? Anyone?
Seniors certainly have the most money to spend and are not afraid to spend it to enjoy themselves. Not a bad idea.
Seniors certainly have the most money to spend and are not afraid to spend it to enjoy themselves. Not a bad idea.