Link: || gotomobile || The mobile usability and user experience blog – searching for simplicity.
“Regardless of the technologies used, the ultimate end users are people, who don’t evolve as rapidly as technology.” – states Karen Donoghue in her book, Built For Use. The Wacom Component study released last week reporting “85 per cent of consumers admit to being ‘too dumb’ to access or use mobile services due to increasing device complexity…” quickly spread through the mobile community, and posted at W2F as well. It should come as no surprise. The need to innovate and differentiate has quickly alienated even the most advanced users. Moving forward – successful deployment of mobile data services, applications and entertainment is contingent on meeting the needs of the end user, not the carrier or platform requirements.
