How to evangelize a product

From my favorite marketing guru.

Link: Let the Good Times Roll by Guy Kawasaki: Guy’s Golden Touch.

Bookmark this: The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. (Evangelism, after all, comes from the Greek word for “bringing the good news,” not “the crappy news.”)

I must believe in what I do. Otherwise, it’s not genuine enthusiasm. And to really believe, the product must be insanely great.

1 Comment

  1. hey there,
    just found your site through guy kawasaki weblog, and happy to see nokia technology and internet evangelists are spreading out ;o)
    i work for nokia’s agency in latam, and our main job is as evangelist of web and crm (plus delivering what we preach, obviously… lol).
    rgds,
    gui ambros

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