From my favorite marketing guru.
Link: Let the Good Times Roll by Guy Kawasaki: Guy’s Golden Touch.
Bookmark this: The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. (Evangelism, after all, comes from the Greek word for “bringing the good news,” not “the crappy news.”)
I must believe in what I do. Otherwise, it’s not genuine enthusiasm. And to really believe, the product must be insanely great.
hey there,
just found your site through guy kawasaki weblog, and happy to see nokia technology and internet evangelists are spreading out ;o)
i work for nokia’s agency in latam, and our main job is as evangelist of web and crm (plus delivering what we preach, obviously… lol).
rgds,
gui ambros