If you want to get an idea of what I have been thinking of, check out JuiceCaster. I haven’t played with it, but philosophically, it’s where I have been trying to get folks to move – take the media that folks create and be the ‘lubricant’ to have them easily share, create, and sell from anywhere.
These guys are not the first, nor the last, to do this (Rabble, comes to mind). And everyone has their take on it and own special challenges.
But, I think it’s hard to build your own community, with so many around. Juice Wireless is a mobile marketing company. I think part of the play here is the standard ‘we build the reference and then sell heavily to operators and their community’ story. Yeah, that works, but such a play is much better with companies that already have large content creating communities (think, MySpace, Six Apart, Google, Yahoo, and so on). Communities don’t move and personal content causes it’s own lock-in.
To all you existing mega-communities: Mobilize and close the create-consume-connect cycle.
The JuiceCaster(tm) Network (http://www.juicecaster.com), the world’s first Personal Broadcast Network, is launched today by Juice Wireless, an award-winning creator of interactive mobile applications. JuiceCaster enables any consumer to quickly and easily create, distribute, and access original multi-media content called JuiceCasts, including text, pictures, audio and/or video, from virtually any digital device, from PCs to cell phones, iPods and more. The JuiceCaster Network integrates the JuiceCaster functionality on a large range of content driven web sites, so that any user on any web site in the network can easily find and experience any JuiceCast created by any other user on any other site in the JuiceCaster Network.
