I read these guys every month. They have very through reports on different consumer trends, all written in a cheeky and breathless style.
If you need to follow consumer trends, which you should, then these guys are for you.
Link: TREND UNIT | Tips & tricks on how to become a better trend watcher.
Let’s face it: never before has knowing about emerging consumer trends been as important as it is now. Luckily, finding out about trends has become much, much easier. In a world that’s fully connected, where tens of thousands of smart professionals and amateurs are spotting, observing, thinking, and innovating, and putting their findings online for all to see, insanely valuable resources are up for grabs.
BTW, I read Intelligence Group’s newsletter, as well. Small snippets of what’s hot or up and coming. Useful for keeping a finger on the pulse of emerging culture and styles as it happens. Also, highly recommended.
