Link: GigaOM : Make That Device Simple.
University of Maryland’s Robert H. Smith School of Business researchers Roland Rust and Rebecca Hamilton just finished a study on a phenomenon they describe as “feature fatigue — the frustration that occurs when consumers are overwhelmed and confused by the number of features on their electronic devices and other gadgets.” As part of their research, the duo found that though initially consumers attracted to feature packed products, they are soon confused by it all, and this can lead to dissatisfaction with the product and the company that manufactures it. Or as Jason Fried likes to say, “less is more dude.”
