New fasion magazine – online and downloadable for mobile phones

Posing (l to r): Tuomas (photographer, extraordinaire), Toni (publisher, Brand magazine), Anina, and Reidar (marketing dude, Samsung)

I got an unexpected call yesterday from Anina. She was swinging through Helsinki to promote a new off-shoot of her 360 Fashion fun.

She hooked up with Toni and Tuomas, through he Finnish friend, Vesa. Toni and Tuomas are in the process of building a fashion magazine to highlight Finnish fashion professionals. It was a perfect fit with what Anina’s been doing, so they combined some of their efforts, tying Brand with 360 Fashion.

About 40 Finnish fashion professionals have already committed to the project. The photo above is of the gang of four promoting the upcoming magazine at a local fashion show (which Anina joined in, kinda funny stories there). The whole thing will be formally launched on 22 May.

Way to go.

And if that wasn’t enough, they brought in Reidar from Samsung to sponsor a mobile version of the magazine. They will be using Maxdox from Max Rumpus to make nifty mobile editions of the magazine.

Can’t wait to see it.

We spoke a bit about the next steps and it seems that distribution is key right now, for the mobile app and for the upcoming print version of the magazine. Let me know if you are interested in helping out with distribution and I can pass your info along to this illustrious gang. 🙂