Business Week’s Innovation section has this great article on Speed, the need to quickly innovate and launch new products.
They talk about Virgin at first (comic books in India, how cool is that?), then cover other examples. Of course, they manage to throw in a reference to BW darling Ideo.
At the end, there is a list of some good advice for those wanting to speed up things.
One think I’d like to add: the need for speed requires companies to have the will to kill the things that are slowing them down, even if it’s a prized possession. That’s something that’s hard to do for anyone.
Link: Speed Demons.
Speed is emerging as the ultimate competitive weapon. Some of the world’s most successful companies are proving to be expert at spotting new opportunities, marshaling their forces, and bringing to market new products or services in a flash. That goes for launching whole new ventures, too.
