Fabio Sergio has a great brainwave on operators, ‘who will establish a privileged relationship with the customer’, and the ‘ecology of value’ provided by the mobile operators.
This way of putting it is the best I have seen – it puts the whole discussion in neutral and non-confrontational terms that lead to a definite win-win.
Link: f r e e g o r i f e r o | weblog.
That said I’ll start from a "road trip analogy": a highway, vehicles that run on it, scenery along the way and (hopefully) destinations.
Who "owns" the traveling experience?
The organization that maintains the blacktop?
Or the company that owns the gas stations and places where you can stop for rest and drinks?
Or the car manufacturer that provides you with a comfortable ride?
Or maybe the real value lies in what you can see and do once you’ve reached your final destination?…
In other words I
think that all the players, and especially operators, would be better
off thinking in terms of an "ecology of value" and how each link in the
chain should play an essential role, customers included, rather than relating to each other in terms of sheer supremacy.
They
will hopefully understand that to keep clients happy the focus should
not be on becoming the only surviving species, but to nurture and
defend biodiversity.
After all, who would like to travel in a BrandX car on BrandX roads, sleeping in a BrandX Hotel in BrandX City all the time?
Fabio Sergio, do indeed look me up when you are in Helsinki some day. I look forward to sharing thoughts with you.
