Thank you, Om, for bringing this up. But, you know this is not a new ad model. It just seems that way when all we are services hopelessly based on Yahoo and Google ads.
I’ve been telling people until I’m blue in the face that there are more ways to milk ad money from marketing budgets than to just rely on AdSense. Heck, examples of successful models similar to Doppelganger are all arond us.
Sheesh, folks. Read this article and get a clue. 😛
Link: GigaOM : Doppelganger, A New Online Ad Model?.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
