One more cool product has now lost all value and become a free product.
And they expect 10 million s60 users in 18 months – about 1 in 10 of all s60 users. Eh, I don’t think so, but it must be the figure the product manager fooled his boss with. And what is the expected revenue per user? Is this a move that validates the difficulty (impossibility) of building a business on software sales? Or, do they expect to actually make more money this way?
Best of luck dudes.
Link [via Stephen, via Tommi]: WorldMate Free Edition – First Ad Supported Symbian Software.
This is the first piece of ad supported software (also known as adware) to be made available for the Symbian platform. Symbian developers are finding application distribution and marketting to be the most difficult issue to face in the application development cycle. MobiMate is clearly looking to innovate in this area and gain a wider market share for its best selling product. MobiMate will then be able to use this customer base both as a revenue source (mobile advertising), but also for marketing base. It is likely they will offer pay-for updates (with a greater level of functionality) as well as cross selling other applications.
