From the brink of death to threatening number three.
I remember when I thought Sony Ericsson, just after the merger, had only a few months to live. And indeed, they basically fell off the map.
But, wow, they’ve methodically delivered and amazed folks with their devices. Now, they are like the Apple of the mobile world – leaders who have fallen so low, only to keep their chin up and become someone who is the model in design and style.
Way to go.
Q4 Highlights:
- Year-on-year volume & sales growth of over 60%
- Income before tax up 144% year-on-year
- Hit products drive market share gains
2006 Highlights:
- Volume & sales grow to 74.8 million units and 10,959 million Euros respectively, double the global market growth rate
- Income before taxes grows to 1,298 million Euros
- 60 million music enabled phones, including 17 million Walkman phones sold
- Strong growth in Latin America, Asia Pacific and Europe
Miles Flint, Sony Ericsson President: “The fourth quarter saw Sony Ericsson finish a strong year with record volumes, sales and net income due to the soaring popularity of our imaging and music phones. Earlier investments in R&D and marketing have enabled us to expand the portfolio and strengthen the brand to increase consumer and operator appeal. Our target is to become one of the top three players in the industry, and the momentum we established in 2006 makes this an achievable ambition.”
