Really good analysis by Ovum regarding Ovi. As you know, I’m part of the group working on this. As Ovum says, the key for us, as for anyone integrating various disparate services, is not only making them work together, but have them make sense (and being of value) to the user.
But, we’ve done the research and bashed heads to make sure we build something valuable over the course of the next year. The difference between what Nokia would normally do and what we want to do is: get it out there and let’s work with our users in making is great.
As Ovum says, we’re shooting for going live before the end of the year, rolling out new features over the first half to build up to what Ovi promises. I want you all kicking the tires as soon as possible.
Read more at Ovum’s news site (link below).
Lunk: Ovum: Nokia continues transformation with new portal brand:
We will look at the individual service offerings behind Ovi in a moment, but first we want to reflect on the strategic significance of Ovi. Ovi is not a surprise, or at least not to us, and marks the latest step in Nokia’s transition from a device to Internet services company. But it is an extremely big step and could trip Nokia up if it fails to deliver. Nokia is positioning Ovi as a premier portal to what it promises will eventually be a very full set of Internet services. Ovi goes way beyond being an iTunes killer in Nokia’s mind.
