I’m at the Mobile 2.0 conference in Barcelona. I was talking with Mark Kramer, and Bryan and Stepanie Rieger about the things we usually talk about. I had mentioned how I was at a conference where the enthusiasm for the ‘technology’ made folks forget to use simpler and better solutions. That led Mark to tell us about his stay in Albania where he saw someone using an electric knife to cut bread at a shop. There was no reason to use the electric knife, a regular knife would have sufficed. Mark suggested that it was using the ultimate tech to be cutting edge.
Another example of this came up later in the discussion. I then realized that we were discussing what could be called the ‘Electric Knife Syndrome‘, where the tech used is subtly inappropriate in relation to existing solutions. This is slightly different from Post-Optimal Objects, where the solution itself is useless. But I think the Electric Knife Syndrome occurs more frequently and we forget a simpler solution is available.
Image from tizzle
