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"It is clear that a pharmaceutical company that aggressively monitors social media may pick up the occasional AE within patient/caregiver online discussion. Nielsen Online’s experience is that this happens very rarely, with a volume that is entirely manageable within companies’ broader AE monitoring programs."
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"With a growing number of pharma companies testing the waters of social media, an intrepid few have tried to keep track of every site, YouTube video, Twitterer, Facebook page, and so on. It’s become a daunting task and no one list seems to have it all…until now."
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"While Kang wouldn't discuss the FDA's process for better defining how pharmaceutical companies can use social media, she said: "We do recognize the importance of social media, like Web 2.0, and we recognize that it is reality and it is here to stay." "
