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This is great. Way to go Bezos.
I am reminded of Clayton Christiansen's observation that disruptions are usually pooh-poohed as expensive, underpowered, and so on. Well, folks, this is a disruption akin to the Netbooks (which Russ Beattie pointed out as well), even if it isn't perfect. Though I think it might fail with the "off-the-shelf" criteria, which Netbooks do not.
I wonder if it'll show two book pages when viewed in landscape. In any case, this is a portable bookstore and library (read this article by SBJohnson [http://online.wsj.com/article/SB123980920727621353.html] for more insight into the Kindle's impact).
As for the article, there is a gratuitous reference to the iPhone. The author really worked it in. Just grates on me when folks do that.
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