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"Those looking to the iPad to return us to some semblance of a print-like reading experience are basically wrong, I believe. In fact, lots of really smart people will continue to get this wrong going forward. We’re all still figuring out. That’s the definition of an opportunity." [via @moleitau]
We shouldn't try to make the iPad reading experience mirror a static paper-based magazine anymore than Gutenberg should have tried to make static paper-based books be like monk-o-matic manuscripts, that is, hand-written mutli-dimensionally illustrated books. Indeed, I repeat, the opportunity is to take hundreds of years of print-publishing and set it free in the digital realm where there are a whole new set of rules and parameters in which to evolve new forms of reading experiences. Do not do just "more of the same." That'd be a waste of time. [and folks in the comments know this too]