"But as SXSWi ramped down, and the cool kids filtered in for Music, the decision was simple: I'm going back next year. It's the meeting place for friends old and new, a place to get inspired, a break from the norm, underpinned by the sunshine, amazing food and generous hospitality of Austin. If you're not having fun at Southby, you're not trying hard enough."
Bookmarked in Delicious.