“More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Avenue Empire are developing their businesses around your influence. We think there is a crucial data set they all are missing. We will take a look at how genotyping can tell more about predisposition to being influential, and how this data may hold the key to the future of marketing, advertising, and lowering the cost of health care in the the near future.”
by @taulpaul
