Strategy

Om Malik on ‘What is Web 2.0’

Posted on by charlie

Naturally, my comment is that everyone forgets about integrating to the mobile…

Link: Om Malik’s Broadband Blog � What is Web 2.0… take two.

This past Wednesday I posted this definition of Web 2.0. …“a collection of technologies – be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” Today Tim O’Reilly comes up with a similar definition… Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform. This is good and the right path. I hope others realize that the PC-centric approach is myopic and very US centric. The wireless broadband is upon us…. it changes the game quite a bit, and the champions of Web 2.0 should prepare for that change.

Announcements/Strategy

Warner Launches Mobile Portal For The Veronicas – Mash-Up Of Branded Content With Social Media

Posted on by charlie

I’ve got an article on WINKsite coming soon. But, you can read about them here, too.

Link: WINKsite: Warner Launches Mobile Portal For The Veronicas – Mash-Up Of Branded Content With Social Media.

A few weeks ago Warner called in Wireless Ink to help glue together branded content, ringtone partners, and audience generated social media into a single portal and and make it available to fans on their mobile phone. "Any device", they said. "Any carrier. No multiple versions of apps to distribute, download and install." They simply wanted to push fans to a single address – as cleanly and neatly as possible. Wireless Ink provided Warner with a platform to publish content, a layer that connects a variety of social media, and a persistent mobile space to point live-venue and SMS marketing promotions. The whole process took approximately 15 minutes. Did I mention they needed it quick?